Google Analytics: a guide to confusing terms

Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language.

After setting up Google Analytics on your site for the first time, it can be hard work to navigate your way through all the different terms referring to parts of your site or the activities users carry out on it – especially when so many of them sound similar.

What’s the difference between a ‘session’ and a ‘pageview’? Are ‘users’ and ‘visitors’ the same thing? How does your site’s ‘bounce rate’ differ from its ‘exit rate’? Does ‘time on page’ really reflect what it says it does?

If you’ve wondered something like this at any point while staring down a mass of analytics for your site, worry not.

We’ve put together a handy guide to break down the meanings and uses of some key but confusing terms on Google Analytics, and how they differ from each other.

For more : https://searchenginewatch.com/2016/04/11/google-analytics-a-guide-to-confusing-terms/?utm_content=buffer407a7&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer