What is Digital Marketing?

Definition of Digital Marketing.

Wikipedia defines Digital Marketing as:

“Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.”

Our thoughts on Digital Marketing….

At Brand movers India, we have a slight modified version of the definition:

“Digital Marketing is marketing to the right people, at the right time and place, making use of smart digital channels and mediums. The primary objective and deliverables being consumer engagement and satisfaction.”

For us, it’s simply not just publishing and distributing content about your products and services. It’s about the people. It’s about engagement. It’s about how smart businesses today operate in the online environment. It’s about how smart marketing meets internet technology and other forms of new media.

Why Digital Marketing is important.

One of the most important aspects of digital marketing is the ability to create quantifiable results. What this means, simply, is that the action of marketing should have a measurable reaction of traffic.

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives and peers are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Digital marketing extends beyond Internet Marketing to include channels like SMS and MMS that do not require the use of the internet. Anyone doing business online should seriously consider formulating and implementing a solid plan to tackle several or all of these areas to ensure success. You don’t have to be seeking a monetary profit to employ digital marketing. It’s basically about using various methods to advertise directly to other Internet users and to drive people to a designated area. People and brands who have not caught onto the fact that everything is digital nowadays may have their businesses suffer greatly.

The channels of Digital Marketing

The broad categories of Digital Marketing includes:

1. Web design.
2. Mobile Marketing.
3. Online Advertising.
4. Search Engine Marketing.
5. Social Media Marketing.
6. Email Marketing.
7. Content Marketing viz blogging, articles, whitepapers etc.
8. Paid Search Advertising.
9. Banner Ads.
10. Now let’s highlight some of the key reasons of using digital marketing:
    • More affordable than traditional marketing. An e-mail or a social media campaign can transmit the same message to customers for less money than a TV-Ad or a newspaper one. Moreover social media campaigns can reach a wider audience in any part of the world.
    • Easier to track results. With a wide range of analytics and data we are able to analyze our own marketing campaigns and find out how the campaign performed and how it can be improved. Of course you can get this data for traditional marketing campaigns but a digital campaign will allow you to measure the success in real time, giving you the advantage of planning more effectively and making changes almost instantly.
    • The number of consumers. Traditional marketing has lost a huge amount of consumers. Most people read their newspapers on their iPad or some type of tablet. You need to develop your marketing and embrace the digital age. According to a study of UK National Statistics more than 82% of UK adults went online in the first three months of 2011.

Artical Resource:- http://www.brandmovers.in/blog/what-is-digital-marketing/

http://www.careeraddict.com/why-digital-marketing-is-important-for-business